A Childhood of Stories
Some kids spent their childhood climbing trees and windows.
I spent mine filling notebooks with stories.
I was that child who got lost in words, who believed every blank page was an adventure waiting to happen.
Writing was how I made sense of the world.
A Story Wrapped in Love
A Story Wrapped in Love
Then in Uni, I met my husband, an award-winning romance fiction writer.
Did I fall in love or fall into fiction? I’m still not sure. I think it’s both!
Either way, he introduced me to fiction storytelling, and that changed everything.
He changed my writing.
I started to craft narratives that made people feel something.
And that’s when I had my first big realization: stories move people.
That passion led me to copywriting, where I discovered the power of words in business.
But I didn’t stop there.
The Plot Twist
Even though I started my career stringing together words that sold. I quickly realized… marketing goes beyond writing great copies.
There’s also strategy, psychology, and the art of turning casual browsers into loyal buyers.
I wanted all of it! So, I dove headfirst into growth marketing.
Fast forward to today, I don’t just write words. I architect marketing strategies that build brands, drive revenue, and create real business momentum.
Marketing Isn’t Just Selling. It’s Helping
I believe marketing, at its core, is about helping you help others.
If you have a product or service that solves a real problem, marketing is what ensures the right people find it, trust it, and take action.
Expert Marketing Solutions
With years of experience in marketing and brand-building, I help startups connect with their audience. I focus on crafting strategies that tell compelling stories and create memorable brands. Let’s explore how we can elevate your startup’s presence and impact.
The Spark – Building a Movement, Not Just a Brand
When I joined The Spark as a VP of Growth, I was super excited.
I was the first marketing hire, tasked with building everything from scratch. No playbook, no roadmap, just a powerful vision: to equip underrepresented founders with the resources they need to thrive.
Apart from building the marketing team from the ground up, I loved turning their message into a movement.
Through strategic partnerships, I helped secure over $1 million in resources and turned event speakers into long-term brand advocates.
My favourite part was seeing first-hand how the right story, told the right way, could open doors, spark action, and change lives.
Odio Digital – Making Growth Make Sense
Marketing shouldn’t feel like throwing spaghetti at the wall. But at Odio Digital, that’s exactly what was happening. Brilliant ideas without structure, potential without direction.
The challenge was to bring order to the chaos.
Here’s what I did
- I built structured growth plans that gave clients a clear path forward.
- I created brand bibles that weren’t just pretty documents but actual roadmaps for identity and messaging.
- I developed marketing assets that didn’t just exist for the sake of content but worked as lead generators.
- And I set up a content engine that kept bringing in business long after it was built.
But there was something I loved most. It was watching frustrated founders finally see a marketing strategy that made sense.
One they could measure, refine, and scale. Because growth isn’t about doing more. It’s about doing what actually works.
Growth Consulting - Being a True Partner
For many founders, marketing feels like a never-ending experiment. So much effort, yet the right customers don’t seem to come.
The messaging feels off, the brand doesn’t quite stick, and growth feels like a moving target.
That’s where the real transformation begins.
Working with B2B SaaS startups has been one of the most rewarding parts of this journey.
For me, it goes beyond refining positioning or optimizing funnels. It’s about giving founders clarity.
The moment they see their brand story fall into place, the overwhelm fades, and everything starts to make sense.
The part that makes my heart dance is watching that shift from frustration to confidence.
Seeing a founder go from second-guessing their messaging to knowing, without a doubt, that their brand speaks to the right people.
Because marketing isn’t just about throwing strategies at the wall to see what sticks.
It’s about building something with purpose. Something that makes people feel, trust, and take action.
What Ties It All Together?
Across every project, every campaign, and every strategy, there’s one thing that never changes: my obsession with helping brands help others.
Whether it’s through a powerful brand story, a well-structured growth plan, or a marketing strategy that actually works, every bit of what I do is about connecting the right people to the right solutions.
I want to do all of these for you too!
Oyindamola
Work with Oyin
Marketing Audit
Stop guessing and start knowing. I’ll analyze your existing marketing efforts to uncover gaps, missed opportunities, and the quickest paths to growth.
Fractional CMO
Ready to go all-in? I’ll step in as your FCMO, leading your marketing efforts, optimizing systems, and ensuring marketing actually drives revenue
Growth Advisory
Need a plan, not guesswork? I’ll build a step-by-step growth strategy backed by customer insights and data to help you scale sustainably.